Using Technology for Engagement and Retention
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Using Technology for Engagement and Retention

December 31, 2019

>>Hello everyone. And welcome to today’s webinar, Using Technology/Mobile
Apps for Engagement and Retention. My name is Zach Stewart, and I will be your
producer for today’s event. I am just going to run over a couple of housekeeping
slides before we get started. This event is being recorded, and the audio
is now broadcasting. You should be hearing my voice through the
audio broadcast. Audio is provided via your computer speakers. But, if you need to connect via phone, please
let us know in the all question box right underneath the slide. And, we will get you connected. The recording for today’s events will be available
after the session. This training is supported by the Substance
Abuse and Mental Health Services Administration and the U.S. Department of Health and Human
Services. The contents of this presentation do not necessarily
reflect the views or policies of SAMHSA, The Center for Mental health Services, the Center
for Substance Abuse Treatment, or the Center for Substance Abuse Prevention or DHHS. This training should not be a substitute for
individual client care.>>We are providing captioning for this webinar. Click the link on your screen to access live
caption. We have also provided this link in the all
questions box. Captions will open in a new window or tab
that you can position anywhere you would like on your screen. And, you can adjust the size, color, and speed
of the captions.>>Your line will be muted for today’s event. But, we do have several polls and a public
chat for you to contact our presenter and your fellow participant’s. If you have questions for the presenter, please
use the questions box, and we will address them throughout the presentation as well as
at the end through our Q&A section. That box is right underneath the slides and
is labeled all questions. If you need technical support at any time,
you can type your questions into that box as well. You can also raise your hand, or give us several
icons if you need assistance. By going to the top of your screen, and clicking
on that downward arrow, right next to the little figure of the person raising your hand,
or just click the little figure.>>With that, I am going to pass things over
to my colleague, Ian Lisman who will be our moderator for today’s event. Ian, the floor is yours.>>Thanks a lot, Zack. Yes, I am going to moderate. I am with Advocates for Human Potential. I am a member of the Behavioral Health team. I am just going to briefly introduce the rockstar
that we are going to have presenting. And after he gets done with his presentation,
I will attempt to field your questions, and I will go over a few items about the APN. Carlos is the founder of Viva technology,
LLC. The company that provides online marketing
services to small and medium-sized businesses, and nonprofit organizations. He was a former Senior Assistant Analyst at
the Minnesota Institute of Public health for more than 18 years. In the field of technology and prevention. He created system set up, troubleshooting,
web design, and development. He provides training on topics related to
prevention and technology. Mr. Morales also codeveloped a book called
Social Media or Social Maniac: A Parent’s Guide to Help Bring Kids and Parents Together
so They Can Safely Navigate Their Way Through Today’s World of Social Media. And boy, isn’t it a wild world with social
media. Without further ado, here is Carlos.>>Hello, everyone. I am going to actually start sharing my screen
here. And, here I am. Thank you so much. Thank you Ian for the introduction. Thank you for being here. Again. And I appreciate it. Thank you for taking time out of your business
schedule to attend another webinar about technology. So, I appreciate it. Thank you so much. And so, one of the things I wanted to do-this
is going to be a little bit of-it’s a little bit different than the biggest webinars because
we will be talking more about technology and mobile apps that you can use. Yes, we will touch a little bit on social
media and some of the apps that we talked about like Facebook, Instagram and things
like that. But, the idea is to give you an introduction
in terms of what else you can do when it comes to using mobile apps. And so, as always, I welcome questions, comments,
as they go along. This is more of a conversation, rather than
just me talking at you. I want to hear from you. I want to have a sense of what you are struggling
with. And so, let’s actually go to the next slide
here and talk about today’s objectives.>>We are going to be talking about why it’s
important for you to actually include mobile technologies as part of your communication
strategy. I think this is something that every organization
must have. Because, as you know, now everyone is actually
using mobile devices as a way to communicate with each other. As a way to access information. So, using mobile technology as a tool, as
a strategy to communicate with your audience, it is a must. It is not an afterthought. It needs to be part of your strategy. Number 2, we are going to talk about three
technology tools used for engagement and retention. We are going to do more than three. We are going to talk and explain about some
of the tools already available for you to use. And, how you can use them to create engagement. You can use them to communicate with your
audience. And then, we will talk about, also, strategies
for mobile technologies to support substance abuse and HIV programs in engagement and retention
efforts. Will give you some examples of how these tools
are being used by other organizations. The first part is, we’ll talk about the tools. And then we will talk about how they can be
used. And so, again, we will be welcoming any questions
and concerns and comments that you may have. Along the way.>>Here is one thing I want to start with. As you know, when you register for each of
the webinars, there are questions that we ask. Because, we want to get to know you better. We want to know, what are some of the things
you are struggling with? We want to know, what are your concerns? We actually read your comments. We look at that information, because we want
to make sure that we have answered them throughout the webinar. If we haven’t been able to do that because
of the lack of time, we want to make sure that if you request assistance, we will actually
answer those questions during the TA that we provide to you. Okay? So, I want to touch base a little bit in terms
of the question that we asked you. And sort of set up the stage for the rest
of the webinar. And so, as you know, if you register for this
webinar, these are the four questions that we ask. Number 1, is what mobile apps are you using
for engagement and retention in your programs? I have a screen right next to me, next to
my computer. I am looking at the questions, and I am looking
at the presentation here.>>A lot of you are using apps that everybody
else is using. So, Instagram, Facebook, some of you are using
dating apps. Because, you are reaching a population that
is already there. They congregate there. That seems to be the right way to approach
them, and to be there and resent your programs and services there. So, we have Snapchat, Twitter. So, these are very common. Instagram, Facebook, Snapchat, Twitter, and
dating apps. Those are the apps for, some of you, are working
for you., You started actually using. Right? But, in terms of the content that you are
producing, to create the engagement that you want for these mobile apps, we asked that
question, too. Some of you actually say, we are trying to
create some educational content. We don’t know. Some of you say, we don’t know what kind of
content to create. So even though you have selected some of the
apps, you still don’t know what kind of content should go with the platform that you are using.>>And so, Kimmy, thank you so much, Giovanni. You are using Facebook. Thank you for putting that in the chat box. Some of you are mentioning, we created pictures,
videos, quotes, and post that on the apps. We also post our events in the apps as well. And so, you do some mental health service
recruitment, mental health awareness. Pretty much, as I am looking at the answers
here, it is nothing out of the ordinary, right? What you are posting has to do with the services
you provide for some of you actually don’t know what kind of content you need to create. Okay? Remember that we have done webinars in terms
of webinar strategies. And so, actually reading your answers, I want
you to start thinking, in terms of what is it you are going to do in the next 4 to 5
days, in order for you to start creating good content, in order for you to start selecting
the right platform based on where your audience is congregated. And so, I want to make sure that you are putting
some action bullets, in terms of what it is going to require. On your end, in order for you to start taking
action on some of these items.>>Number 1. It is part of the I don’t know answer to some
of this questions. It’s because you haven’t had the training
or the technical assistance. Please, requested. It’s free. There is no cost to you. And so, if this is something that you need
right away, request it. It takes some time to schedule it. And so, the sooner that you request it, the
sooner we will be able to help you. And so, when it comes to what is the number
one problem? And let me actually go back here. What is the number one problem that you are
having in promoting your program by using mobile apps or any other type of technology? Some of you say, we are starting from basics. We don’t know. What are some of the things or concepts that
we need to be aware of? I get it. And so, if that’s one of the issues that you
have, and you want to position — let’s get that done. Let’s start from the basic and let’s help
you develop a strategy and implemented. Let’s actually get it done in the next few
weeks. Another answer was, we are building an audience. You don’t have that many followers, or you
are actually creating content and there is no engagement. And so, connecting with your demographic. So, all of the struggles that you are having
are very common. But, the reason why these struggles are happening
is because, for the most part, most likely, you don’t have a strategy behind it. In other words, you don’t have a plan. You don’t know who your audience is or what
kind of content with your audience need to engage with each other?>>And so, you are lacking a strategy. You are most likely just creating content
for the sake of content. You are not seeing the results. We can solve that problem. It’s very easy to solve, if we actually know
exactly who we need to reach. We are actually going to help you reach that
goal. And they will start implementing it. And so, I want you to start thinking now in
terms of what are the things that you need to do in order for you to get TA. In order for you to actually get the help
that you need, so we can get you up and running and on in no time. That is the goal. That’s what we want to do. We are doing this webinar as a way for you
to create awareness to educate on the specific issues and specific topics. At the same time, to let you know, we understand
that one to 1.5 hours is not enough. But you understand that there are concepts
you need to know. There are strategies you need to have in place. You understand all of those things. But, what we are saying is, we can come down
and help you.>>We provide personal TA, and in a way that
will be able to answer your questions. It will be able to actually get you up and
moving. Without you continuing to struggle. As time goes on. And so, as I am looking at the answers to
these questions, these are very common answers. I don’t want to continue to see them. I want to be able to help you as much as I
can through the webinars and the personal TA. And, let me tell you this. When we actually asked, would you be interested
seeing one on one social media or mobile app free technical assistance, a lot of you, in
fact almost 30 of you actually said yes. And when we asked, how soon do you want to? Because there is a reason why we ask that. We want to have a sense, in terms of how soon
do you want this TA, whether it is right now, within a month, within 3 to 4 month, during
the summer, so we can plan ahead. Out of those 30 that said yes, 29 of you said,
as soon as possible. There is one actually that said next week. Within one week. So, I know there is interest. I know that you guys want it. The question is, are you requesting the TA? So, you need to do that. If you want technical assistance, you need
to request it. So, that part is going to be talked a little
bit more toward the end of the webinar. But I want to highlight it. It seems to me that, we seem to miss that
portion of it toward the end of the webinar because we run out of time. We sort of actually go a little bit faster
towards the end. I want to make sure, though, that you take
advantage practice that is free to you. You are not paying anything. So, take advantage.>>If you want it as soon as possible, that
means in the next 24-48 hours, you need to go to the online form to request it. That need to happen that we have to schedule
it. Because of the time that it takes, you actually
need to take action now, because otherwise, it’s going to take a lot longer. Okay? All right. What is the process to get one-on-one social
media? We are going to be talking about that towards
the end. There is a link, and we will show you that
link to what the end. But you can click on it and request TA. There is a form you need to fill out. And Ian will touch a little bit more on that. All right. Let’s start. Just wanted to give you a sense, in terms
of what I am seeing, based on the answers that you had given us. You are struggling with some of the engagement,
you are struggling with reaching the right audience. Some of you want to go back to the basics. You want to set up the right foundation. We get it. We can help you do that, as we have helped
other mentees as well. And, a lot of you, probably about 75-80% of
you want TA — TA right away. So requested. We will touch on you more with that.>>Let’s go now and start the presentation
for today. Let me start with giving you an overview of
the mobile trends. I want to start thinking now, if you are listening
to me, listening to this presentation, listening to some of the statistics I am providing you,
why it is important that you also include mobile devices as part of your online communication
strategy. When you look at this graphic, again, I want
to make sure that as you look at this, you also are looking at the numbers that you are
seeing there. You are seeing the growth that is happening,
has happened from 2008 all the way to 2016. And so, you, as adults, spend 5 to 6 hours
per day on the Internet. 5 to 6 hours a day using the Internet. Including over three hours on mobile, compared
to under one hour per day in 2011. Will come much it has grown. Here is one thing that I want to ask you. Based on this actual stat, how many of you
are using your mobile devices more than your desktops, when it comes to looking at information
online, or accessing your social media? If you’re using your mobile devices more than
your desktop, type yes. If you are using more of your computer at
home, or in the office, just type no. But, if you are using your mobile devices
more than your desktop to assess information online, type yes. We have, Roxanne said yes. Kimmy, no. Edgardo, yes. Stephen, all of you have said yes. Danny. Think about you. You as a professional, as an individual, are
using your mobile devices even to access information from work.>>And, to access personal information as
well. So, that tells you, that most likely, your
audience is doing the same. All right? Basically, if we are conducting or creating
content where we have a website in which we are driving traffic to a website, because
we are promoting a specific service. Remember, we have talked about landing pages
before. The question is, is your website a mobile
device friendly? Does it look really nice and people are looking
at it through using their smartphones? Or, if they are using a tablet or an iPad. These are the things you need to be actually
thinking about. By saying this, when you are creating content,
when you are creating content, you know that your audience doesn’t have to wait any longer
to go back to the houses. They don’t have to go back to the office to
look at the content. They are actually doing it and getting it
right there. In their smart phone. And so, that means that you can actually create
instant action from your audiences, because they are always connected to the information. They are always accessing the information. It is available to them, because they are
using smart phones, mobile devices, and they have it with them 24/7. The reason I want to show you this is because,
I want you to start taking more, if mobile apps should be part of our online communication
strategy, and we know that people are using it, how do we go about creating a strategy
in which we take advantage of that?>>So, let’s go to the next slide. Look at this, in terms of targeting and creating
personalized content. We have got Facebook, Google and Snap, which
is the parent company of Snapchat. They continue to improve their ability to
target ads to specific users. Think about this. Google, Next Door, Foursquare, Facebook and
Uber are experimenting with hyper local advertisements that appear when a user is near a store’s
physical location. I want you to start thinking more, how some
of this technology can help you. Let’s suppose, if you are an organization
that provides curve services, or you are providing HIV test services. Will it happen if all of a sudden, somebody
is walking by your clinic or walking by your organization, and they actually get in the
mobile app and alert that says that there are actually services available in regards
to HIV, there are actually services nearby for social services. Where there is employment, housing. Whatever that is, as they are passing by your
organization, they get an alert and say, look, if you know someone, if you’re interested
in learning more about this service we provided, things we can help you with. This technology is already available. It has happened to me. As I am actually walking, around a specific
store, if I am actually logging into my Facebook, I see ads. Because what happens is, Facebook knows where
I am. And actually knows that there is a store just
a few feet away from me. And therefore, they will actually serve that
app to me, based on the interest that I have on my profile. And so, I think that is powerful. The thing is that this is something that we
can use also, for health-related, for substance abuse prevention, for HIV curb services. So, I want you to start thinking in terms
of how we can use this in a way that actually is going to produce results to you. In a way that you can create engagement to
the audience.>>The technology is already there. We are seeing it. Businesses are using it for their own consumers. We can do the same, when we are talking about
prevention, intervention, and treatment. Any questions, comments so far? If you have any questions, let me know. I wanted to, Wilma is making a point here. I want to make sure that I highlight this
on the chat box. She said, be aware that you need to consult
with your GPO before requesting TA. Once you have spoken, the process is easy. Go into SPARS, fill out the request and submit. The first thing that needs to happen, you
need to have a conversation with your GPO. As you know, there is a process. As soon as you initiate that, the sooner we
can actually help you. Again, towards the end of the webinar, we
will be able to actually provide more information in regards to that. Okay.>>Let’s look at the trends in mobile technology
and digital media now. And so, I want to make sure that we are seeing
this, and you understand the possibilities, the potentials that we have when it comes
to mobile technology. When we talked about chatting. I don’t know if you have had the experience
in which you might actually go into a Facebook page, or you might be visiting a website. Suddenly, you see a chat box that shows up. And, the person is actually saying, if there
is any way we can help you, let us know. If you have any questions, let us know. That is another way of creating engagement. What happens is, you have to think about this,
you have visitors on your site, there are people that feel more comfortable chatting
with you than actually calling you. And so, it is a way for you to start engaging
with your potential clients. For people who might be interested in your
services. When you look at this, and you look at the
possibilities, in terms of actually using a chat box and utilizing this technology,
you will be able to realize that, for example, if you have a Facebook page, you can create
this automated messages. And, it is not hard to create this. Even within — you can create them. In a way that someone will actually become
a fan or like your page or follow you on Instagram. There is already a message that can be created
and be sent to that person. That is actually a way for you to start creating
an engagement. If you are actually trying to introduce a
program, and trying to introduce yourself as an organization, these are things that
you can actually do, easily. Because it is within your business page. There is nothing else that you need to do. It doesn’t cost you any money. It is just part of the settings.>>I wanted to show you this because I wanted
to make sure that you understand that conversations include messages initiated by businesses to
consumers. So, customer service is cheap to chat. There is a rapid rise in the percentage of
customer service conversations happening via real-time and online chat, instead of on phones. Has users demand faster response times and
wider access. To look at that. Users actually have instant response is. They want to be able to reach someone right
away. If they do it via chat, because it is personalized,
you are talking one-on-one, right? And it actually happens instantly. It’s the same thing. There are a lot of people that would actually
rather text then call. You can actually carry out a whole conversation
by texting. The same thing is actually with chatting. We know now that all the social media platforms
out there are offering that feature. As part of your business presence. As part of your business profile. So, I wanted to actually show you, these are
some of the tools you can start using it, right away. If you have a Facebook page, and InstaGram
account, even if you have a Snapchat. But, we want to make sure that as you are
using them, you know exactly what the goal is. You want to make sure that there is a goal
behind it. What do you want? Do you want to increase engagement? Do you want to increase retention? What about if you are actually running a group,
and you have a group. How do you maintain that engagement? You can create Facebook groups. Within those groups you can create automated
messages, to create reminders for when the next session is going to be. And so, there are many ways that you can do
that. But I wanted to introduce you to some of the
technologies to start thinking strategically. To start thinking, I can actually use this
in this way. I think it can help us to create the retention
rate of the attendees of the group. And why? That way you are communicating with them as
well. You are not using something that they don’t
know that doesn’t exist.>>Let’s look also at the mobile social networking
apps of November 2017. If you look at that, this gives information
on the most popular social network apps in the United States as of November 2017. You have got Facebook as the number one. And we know that. So, here is one thing I want you to look at. I want you to look at Facebook messenger app. Okay? You have a monthly mobile audience that actually
reached 103.15 million users. Facebook messenger. Okay? Remember that you have your Facebook page,
but you also have Facebook messenger the app itself is being used by a lot of organizations
to start creating conversations, to create reminders, to set up appointments. And so, as an app, you see how many people
are using it. I can guarantee you the most likely that the
audience you are trying to reach, if they are on Facebook, they are already using Facebook
messenger pick my question is to you, for those of you attending this webinar, how many
of you actually use Facebook messenger to communicate with each other? Just type yes if you are. Know if you are not. I want to have a sense. I want to have a sense of how many of you. Yes, Kimi. Roxanne, no. Fernandez, no. Giovanna, yes. Okay.>>A lot of you, most of you are saying yes. A big yes. Sandra, no. A lot of you are using Facebook messenger
to communicate with each other. So, can you use Facebook messenger as a way
for your organization to start creating engagement with possible clients? Definitely. Can you use Facebook messenger as a way to
actually remind if you are running a group, if you have a prevention group, that actually
runs once a week, can you use Facebook messenger as a way to remind them for them to come to
next week? Or to actually talk about, or do follow-up
on some of the topics that you discussed? Yes. You can. The way that you do that is within the Facebook
messenger app, you can actually set up talking points to start creating that engagement. Okay? And so, as you can see, I am actually showing
you some of the things that you can do. Look at the stats, in terms of how many people
are using it. If your audience is using Facebook, that is
great. What about people using Instagram? There are also ways you can use Instagram
as a way to create engagement within the app as well. And start creating conversations. And a few more slides, I am going to show
you some very cool tools that you can use to start creating some chat box, or creating
automated messages as well. All right. So, poll, sometimes the only way I can communicate
with certain clients. That is true. Sometimes that is the only way because they
respond to that better than anything else, like there are some organizations that actually
talk to their clients. The only way they can talk to them is via
text. And so, if you have that technology, and that
actually shows the best way for you to communicate with your client, use it.>>But think about also how you can use it. A wider. Be able to engage with them, be able to retain
them, and be able to promote what you are actually currently doing. And so, I just mentioned. Somebody becomes, they like your business
page. Immediately, you can set up an automated message. Welcomed them and thank them for becoming
part of your page. And tell them what they should expect from
your page. And, if they have additional questions. That is the way for you to start creating
the conversation. This is technology, and it’s free. It doesn’t cost you anything. Any questions, comments, concerns? All right. So let me ask you this. Which mobile social networking apps are you
using to promote your HIV care services? Actually, I have here, a poll that will show
in a little bit. I want you to vote if you can. Do we have it set up that way, Zach? I can’t remember if we set it up that way. There we go. Yes.>>These are the apps, based on the steps
— stats that we just saw a few minutes ago. I want to have a sense from you, from the
attendees at this webinar, which apps you are using the most. So, we have got 60%, 66%. We have Facebook and Facebook messenger. All right. Anyone using What’s Up? Anyone using What’s Up for your programs? I want to see it. It seems like no one is using What’s Up? That is interesting because there are a lot
of things you can do a What’s Up App. Do you know who owns WhatsApp ? Facebook. Facebook owns it. There are a lot of businesses using WhatsApp
as a way to communicate with their clients and create engagement. And so, this is something that we can explore
on a free personal IBA. If this makes sense. If your audience is using WhatsApp. But, it is another tool out there available,
again, for free.>>Let’s see. We have-we are going to end the pole
right now. So, we have got Facebook, Facebook, Facebook. A lot of you, Facebook. Let me actually now-it is better to have a
page than a profile. Definitely. The page actually will give you a lot more
information that a profile. The page will actually tell you exactly who
is looking at your content, the demographics, the age, gender, their interests. And so, if you want to use that information
as a way for you to know exactly what to post and how your audience is responding to it,
to your Facebook page, that is something that you need to have. Profile doesn’t give you any of that information,
because a profile is mostly used for personal use. For entertainment use. But, a business page, the purpose of a business
pages to create engagement. You want to reach your audience. You want to reach your clients, your customers. The purpose of the pages to promote yourself,
your products and your services. And also, if you are creating Facebook ads,
you need a page. So, if you have a little bit of money aside
that you can use to create some ads, you need to have a page. That’s the other reason why you want to have
a Facebook page. Okay. Donnie, how you doing? Great to see you here. How can you use WhatsApp? WhatsApp is basically a texting out . You
can actually text to each other, send pictures, do videos in there. But within WhatsApp, there are settings that
you can create which you can create automated messages as well.>>So, basically what happens is this. When people ask you, when people are trying
to communicate with you on WhatsApp, there is a number you can give them. And, as they are actually texting that number,
they can get personalized messages as well. In WhatsApp , that is one of the apps that
they use a lot to connect with each other. It makes sense. And so, from that perspective, there are some
best practices in terms of how to use it directly that we can go over. Whether we do it on a personalized TA, or
we go to another webinar, there are some best practices that you want to use. Because the idea is this. If your audience is using WhatsApp as a means
of communication, there is a way you can set up a WhatsApp business account , that you
can use also to communicate with them.>>From that perspective, there are a lot
of things that go along with that, too. In terms of engagement, in terms of creating
messages and so on. That is the short description and how you
can use WhatsApp. Obviously, we can expand into more, if you
have questions, we can talk after the webinar or on another day. I wanted to give you a very short overview
and show you how WhatsApp can be used for businesses as well.>>Ray. You said Gindr stuff. I used Gindr to promote products and services. Gindr has been great. It has been a great app to use. Scruff has a free version. And it is free for any organization that actually
provides services to the LGBT population, and so you can use scruff. You are providing services to them, they actually
have a form you need to fill out. In order for you to use them and they will
allow you to advertise for free. Here is one of the things, though. Grindr/Scruff , has a lot more reach. It’s a lot bigger. You have to check if scruff has a very strong
presence in your local area. If they do, then it actually makes sense for
you to promote your services there, if your audience is actually using scruff. So, you might want to take a look at that.>>And so, Ray,-Jasmine pick never thought
about using WhatsApp for this particular project. The question is, is your audience using WhatsApp? Does it make sense to actually use it, are
they communicating via that at. We can explore that option. We can explore Facebook messenger here. We can explore making sure that you create
some personalized content. You have a budget. Explore some social media apps. There are so many things you can do. We can certainly cover on a different time. WhatsApp is a great way to engage with your
audience, as I noted. WhatsApp has a business portion within it
that you can actually have access to it. — I would love to incorporate WhatsApp in
my program. If you think your audience is using it, we
can have a discussion. We can have a discussion via email or do a
TA. If that makes sense for you. Kimmy. Pages are better. Had a profile for a project until it got hacked
and Facebook shut it down because my ID doesn’t say the project name. Lost thousands of friends. I had someone in Texas, they actually had
a Facebook page and it was hacked. It was so hard for her to get that page back. And so, there is a lot of questions that you
need to answer. You go back and forth with Facebook to make
sure that everything you tell that is legit. So, it happens.>>Johnny, thank you. My pleasure. Keep the questions coming, guys pick this
is good. Let’s go to the next slide really quick. So let’s talk about text messages and reminders. Here is one thing that I want to, most of
the time we are thinking about setting up reminders for appointments. But, there are so many things we can do for
this. Think about this. Why would an HIV care service provide texting
service for appointments and medication reminders? Your clients are probably already texting. Most likely they are. The clients prefer text appointment reminders
over other reminders like voicemail or email. Basic reminders may help reduce no-show rates. And, increase treatment compliance. Think about that. Text, you know what the percentage of people
that open the text? 99.9% of people open their texts. And so, when you compare that versus email
and other platforms, you know that you actually will have most of your audiences, if not all,
reading the text. When you start thinking about from that perspective,
how is it that you can position yourself, you can actually create message reminders. Not only to remind them about appointments,
but also to actually communicate, to educate, to bring awareness. There are so many things you can do. You can create campaigns. When it comes to using texting, for that matter.>>And so, think about that. When you actually use it strategically, you
know that you are going to get a better engagement and retention rate. Because, you are going to be constantly communicating
with them. And so, think about how you can start doing
that and using that. I am going to provide to you in a little bit,
some texting platforms that you can actually check out. In order for you to be able to do that. I will give you an example. Really quick here. How you can use texting. In this case, this example is for setting
up an appointment. But, I want you, as you actually see this
example, I want you to start thinking how you can actually use it for your own program. If you know your audience really well, based
on the needs of your audience, based on how you communicate with them. How can you use it to remind them for a next
session that you may have. How you can use it to continue the conversation. You can offer advice on next steps that you
actually have talked about in an in person group. You can actually grab that, and actually send
it to them, via text. That way, they are constantly reminded, in
terms of how they can actually increase their chances of, whether we are talking about risk
protective factors. We can actually reduce those. How can we actually have a healthier lifestyle. During a different situation, a situation
where they don’t know what kind of decision they need to make because they have a lot
of pressure. We are talking about how they can actually
have safe sex. If we are talking about how they can take
care of themselves, by getting tested every six months for HIV, if they actually have,
if they actually do this, you can have bullet points. Can do certain things on a daily basis. And so, there are so many things that you
can do when it comes to texting.>>Here’s the thing. I want you to start thinking about, you can
actually have a multiple, a multi-approach when it comes to communicating. Texting, social media, websites. So, we have got website, mobile apps, and
texting. You have a multi-approach when it comes to
communicating to your audience. What that does, it increases the chances,
the rates of them responding to your message. Some will respond better to texting. Others will respond better to social media. So, when you actually have a strategy that
touches all the different channels, you will see that some of your audience will respond
better to one versus the other. And so, as I am actually showing you this
and explaining to you, how someone who is actually work, I want you to start thinking
about how you can see yourself using this for your own program, for your own organization. So, this is a website called Oregon reminders. Through this website you can set up customized
text message reminders. Also, email and voice. For regular HIV testing, daily medication
reminders. For refill reminders. Weekly help tips and life advice. As you can see, you control the message. The reminder is just the tool. You control the message. And so, I am going to show you how this is
actually being done. So, if we can actually show the video in the
next slide, I appreciate it.>>>I just want to come on and say that anybody
who is on the phone, the video is only going to play through your computer speakers. You will have to turn those up just for the
video, and when it is over, make sure to turn your computer speakers back off again.>>>Everyone’s health is different. But, we all have one thing in common. We are busy. Sometimes, we forget things. Important things. So, it helps to get a little reminder. Oregon is an easy way to get text and email
reminders that fit into your busy day.>>Take time to get tested for HIV and other
STDs every 3 to 6 months.>>Hello. Yes. I like to make an appointment. Manny Hendrix. 12:00 Tuesday? That sounds great. Thank you so much.>>You decide when to get them. A discrete, and can help keep you healthy. Signing up takes less than three minutes. Go to Oregon Sign up with your email and phone number. Choose your reminder. Click add reminder and, Bam. You are good to go. Choose, customize, or create your own messages. They are free, confidential, and super simple. Log in. Go to your reminders. Make changes and save. That’s it. When it comes to your health, a little reminder
goes a long way. Sign up for yours today.>>>Hey, Carlos. This is Zack. I think you were on mute.>>Hello. Can you guys hear me? Yes —
>>Yes. We can hear you
>>Okay, thank you, Zack. For the video. Appreciate it. I am sure you this and I want to have a sense
in terms of, I want you to start thinking about how you can actually use these technologies
when it comes to your training group, how you can use it. Not only for a reminder, that as a way to
keep them engaged. Between now and next week when you come and
see them again, by actually reminding them on some of the topics you discussed when you
actually met with them face-to-face. Now, when you do that, you are present with
them 24/7, rather than actually waiting to see them until next week. For the most likely, you end up having less
people than what you had before. Because, people tend to sort of not show up. They dropped from the list of people there
— that are actually attending your programs. What you want to do is use this technology
as a way to keep them engaged. As a way to keep them interested. And so, that is one of the examples I want
to show you. This is an example of test reminders for appointments
and prescriptions. That you can use it for anything else. Let me actually show you another one here. This is actually, this is interesting. Should have added the video on this one because
the video actually is funny. They do a good job it actually promoting the
app. And so, this is It is an online birth control support network
for women between the ages of 18 and 29. It is operated by power to the site. A campaign to prevent unplanned pregnancies. Power to Decide works to ensure that every
young person has the power to decide if, when, and under what circumstances you get pregnant. Increasing their opportunities to pursue the
future they want. So, that is the way they describe this. And so, basically, it is a reminder for them
to take birth control. If you think about it, though, they actually
have a niche. They have an audience. They are very clear who the audience is and
they are very clear what the messages. So, this is a very cool app in that regards. Because, it is for women. And so, when you start seeing some of the
possibilities, when you start seeing how some of this mobile technology is being used for
health-related services, it sort of actually opens your mind to think how it can be used
for prevention services. Intervention services. HIV. If you actually are providing housing services. So, for many of the services you provide,
this technology is already available for you to use.>>The idea of me showing you this is for
you to sort of be aware that these mobile technologies exist and for you to start thinking,
how can I use this for my own program?>>Is there a benefit? And so, I want to show you now, look, these
are some of the text messaging platforms that are out there available. They are very popular. EZtexting is one of them. You can set up text reminders. I want you to think about a reminder for appointment,
but think about how you can still actually do, uses technology as a way to create prevention
messages or intervention messages that will be useful for the audience you are serving. Twilio is one that I have used more from a
developing part of it. I have used it as a developer to set up some
reminders for businesses. And so, I have done that. Not for prevention, but for businesses. And so, I incorporate Twilio into our database
that somebody has , and if that person has a text-sorry, a cell phone number, I just,
I can incorporate Twilio within that database. And click text. Any messes that a right within the platform
will be texted automatically. You can have Twilio read your messages. Or, call you and leave you a voicemail. This Twilio is a very powerful platform as
well from the developing standpoint, I have experience because I worked with Twilio in
that regard. I created some app applications for businesses.>>Now, PatientPrompt and AppointFix, I haven’t
worked with them. But they are actually very similar to EZtexting. PatientPrompt and AppointFix are more toward
the health care related services. But again, you can use them for any other
purposes that you see fit within your organization or within your program as well. I wanted to give you these for options. There are many others. The idea here is not to overwhelm you with
information, but to give you options that can be balanced, based on the needs that you
might have.>>Thank you, Wilma, for being on the webinar. I appreciate it. Thank you for your time, and have a wonderful
day. Thank you so much.>>Let’s actually now talk a little bit about
chat box. And so, we have got, Chatbot is just another
app you can use, would you actually showcase, for example, you are going to a Facebook page,
the Chatbot can appear. It can start actually asking you questions
based upon what you are looking for. And so, this is another tool that you can
program within Facebook. But, there are also many third parties, third-party
tools that you can use to program your Chatbot. Actually, if you don’t mind, Zach, let me
share my screen. I want to show a couple
of things here.>>So, let me actually show a couple of things
here. Let’s see if I can actually open one. Sorry, guys. I wanted to make sure that I showed you something
here really quick. All right. So, here is what I wanted to show you. What you see right now on the screen, on the
slide, is this. This is a healthy reminder box. Meaning that, when you actually visit a page,
a Facebook page, for example, there is a message already pre-developed that you already wrote. That you have written already for your audience. This case, it says hi JC, I am a healthy reminder
to remind you to do HIV tests regularly. It gives tips in terms of sexual intercourse,
some things that you want to do to decrease your chances of HIV. Here, this happens right ask for you be — after
you become a fan or you like a particular page. This is cool. What happens is, if someone is actually liking
your page, it is because they are interested in the topic you are discussing, and the information
that you are creating, and the content that you have been writing for that particular
audience.>>This is another way for you to start that
conversation. One of the things that I wanted to highlight,
is this was actually created by a tool called Chatfield. That is this one over here. Within this tool, you can have different templates
that you can choose from, if you want to create personalized messages. And so, I wanted to show you this because
here is one thing that I wanted to show you here. Let’s see if I can get to the homepage really
quick. It’s sending me back to the tool. Again. One of the things is you can create your first
bot for free. It allows you to start testing some of these
templates. They don’t charge you anything. They have a pro version. So, if you want the Pro version, one other
thing is, when you create a bot, they don’t have the brand. They don’t have the logo of ChatFuel. There are some benefits in considering the
Pro version, which is about $30 a month.>>But, you can start testing out with the
free version as well. As you can see, there are templates that you
can use without necessarily starting from scratch. I wanted to show you this tool, because this
was the tool that was actually used to create the spot. Again, I am showing you how these tools are
being used. I am showing you some of the technologies
available that I can help you create. Some of these reminders, conversation starters. If you request TA, we can come in. We can set it up together. I can show you how to do it, and put behind
it. Everything has to have a goal. It is not just a matter of you chatting with
somebody. But what is the goal? Do you want him to come with you? Do you want him to register for a group? A goal-you have to be very clear what the
goal is, because, based on that goal, you are going to actually write a message that
will support that goal. And so, you have to be very clear in terms
of what you want and what you need.>>Let’s go back to my presentation. So, any questions? Okay. Great questions, Fran. Carlos- she is talking about privacy concerns. When you have chat box, you have at best a
third-party tools, talk — think about this. Think about this. Anything that you put on Facebook, it is open. Anything that you put on the Internet, everybody
will have access to it. However, you are able to control the information
that you share within your Facebook either within a third-party apps. It is within your settings. If you actually want to give permission to
the apps to access your profile. What does that mean? They are actually asking for information to
add — permission to access your profile. Can we access your interest, you mark to me
access the content you are interested in? What happens is, when the apps access that,
they start actually creating content based on your interests. So, in my, from my personal experience, I
have given access to certain apps, in terms of the information that I have on my Facebook
profile. Because, I am interested. I use those apps. And I am interested in the products and services.>>The question you need to be clear on is,
the app that you are using, and the Chatbot you are using is for you to engage with the
person about promoting a specific services, or providing recommendations, but not to provide
counseling. So, this is one thing that you need to be
very, very careful. These tools are not for you to discuss anyone’s
particular case. What happens when information is on my? It can be accessed by anyone. Or, it can be copied and pasted and put somewhere
else. When we are talking about HIPAA compliant,
you want to make sure that no health records are actually revealed by using these apps. In other words, the message that is behind
this technology has nothing to do with a specific person’s health records. It is a message in general that has to do
with prevention. Or has to deal with the cause or substance
abuse or HIV services. But, it does not trace back to one particular
individual.>>So, that is the cool thing about this. Because, you are able to create content in
which you are promoting a service, or you are promoting a copy. In order for you to have people come into
your organization. So, let’s see. Let me actually ask you, next slide here. Do you see an important usage of chat bots
— Chatbot’s or text messages reminders for your HIV’s care services? If you do, tell me yes, and why. If no, why not? I want to have a sense. How important do you see this? What kind of use do you think you can actually
give to this mobile app? How will you use them? Give me an idea here.>>All right, so. Give me an idea here. How can you use it? All right, Maria Buckley. To promote an event coming up? You can certainly do that. I think one of the things about this, I see
that a lot of organizations don’t take advantage of, is actually being able to send texts to
the people that they are serving, about reminding them of events, or reminding them of specific
sessions or services. And so, some of them actually use email. That’s great. But, I think, you have to have an approach
in which you use multiple platforms to reach your audience. Remember. Your audience will respond better to one platform
versus the other. You have to take that into consideration. So, we do see the importance but on a case-by-case
basis. People are going to — like transitional living
are no phone. Yes. This is going to actually tell you if this
makes sense for you is your audience. If you are working with an audience, where
they don’t have access to a cell phone, obviously, some of this might not make sense. But, you might have another group in which
they heavily use cell phones. They might not be smart phones, but you can
actually use — cell phones in which they are able to send and receive text. This might be helpful for you to have. Maybe.>>As I am seeing some of this, some of these
answers, I want you to start thinking strategically. What is the goal? Why am I going to use some of these apps? What is it that I am trying to achieve? And so, when we talk about substance abuse
prevention, for example, if you actually are running a program, you can actually use some
of these apps to remind, or continue the conversation. Right? Now, let’s suppose that what you want to do
is promote something. You are promoting a program that will be happening
in the next four weeks. Can you use some of these apps to do that? You can actually create your own Chatbot’s
from Facebook and your Instagram accounts to do that. You are already there. You might as well use that technology, too. Right? If you are asking people to follow you, to
like you, you to like your page, you might as well have a message. As soon as they click like, it’s a personalized
message from that individual highlighting why they should follow you. Why they should care about the content you
are producing. Remember that people are already following
other pages. They probably get reminders on other things. So, you have to be unique. And, you have to show them what is the value
in them following you and getting reminders by you. So, that is something that is very important. You have to tell them why and how getting
reminded by you, how that is going to help them.>>That needs to be part of your communication
strategy. That needs to be part of what you are going
to write when you create this personalized message. Maria. Add an educational description about your
good? Definitely. The sky is the limit. The reason why I am asking these questions
is because I want to start having a sense in terms of, if you see the potential. If you see how well you can use these apps
in order for you to start creating, increasing engagement, retention, to continue promoting
your products and services to an audience that are currently communicating with each
other using mobile technology.>>Let’s see. I will and the poll. I want to see some of the answers here. Okay. Let’s see. So, you see that it can be useful to remind
individuals with intervention materials like role model stories. Yes. Regular testing schedules. Assessment for project participants. Yes. Would be a great way to remind people about
— they should attempt. Definitely. We are talking about testing frequency, promoting
new services, or changes as well. Yes. If you have changes. To promote free HIV testing and services. You are saying yes. This will be helpful for intervention. To maintain employment — appointments and
make sure clients are successful in meeting goals.>>All right. So, you get it. You understand the importance of this. And you can see yourself probably using it. And so, one of the things that is important
to note is that, as you are drafting these messages, remember who your audience is. And, you need to tell them why it is important
that they actually follow you. What is the value they will get once you are
sending text reminders. That is very important. And so, you need to actually think a little
bit in terms of, they will respond better if you actually tell them exactly what the
benefits are. Because, if they see value in their lives,
if they see value in terms of information that you share with them, they will actually
won’t mind for you to be texting them or sending messages.>>So, you see the potential. I have shown you some of the apps, some of
the tools you can use pick some of this, you can actually start using for free. As you grow, in terms of the number of users,
they have plans in which you pay on a monthly basis. But, you can always actually start a plan
for free. For you to start testing things out and see
how people respond. Any other questions, concerns? Any comments? Okay. Are you still here with me? Did I lose you? Did you fall asleep? Are you eating? Are you looking at other tabs? You went out on the Internet-there is no way
for me to actually see that. But, Edgardo, thank you. You are here. Thank you. Ian, my friend. Thanks. Thank you Edgardo. Kimmy. Great. Stephen, I am here. Good. As I am talking about this, do you see value
in the information we talked about? I want to have a sense of where you are right
now. Any value? Do you think this is useful? Can you see yourself or your organization
using some of these tools? Do you think you would benefit from it? Just give me a yes or no. Kimmy. Very useful. My to do list is getting longer. Yes. I understand that.>>Here is what I want to tell you. Thank you, Stephen. Definitely. Joe. Yes. Ray, yes. Kellan, yes. You say this is very useful. The idea of us doing this webinar is to show
you these different mobile technologies. It is not to overwhelm you. But, it is to show you what else you can do. To show you that there is technology out there
that has not been used in a way that actually could make a difference in your program. And, we wanted to show you, to make you aware
of this technology. It already exists for you. Of course, we are not saying start doing it
tomorrow, because I know, there are so many things out there that you can start doing. And you might say, where do I start? And so, the idea is, you actually start by
knowing exactly what your goal is. And, knowing who your audience is. Once you know what your goal is and who your
audience is, you can make a decision, on which mobile app, which technology will make sense
for you to start with. Okay? From there, you can always expand. But, we want to make sure that you understand
that there is also a huge opportunity when it comes to engagement, when it comes to retention,
to start using mobile apps.>>That is the idea of this webinar. If you think that this is something that fits
within your communication strategy, and this is something that you want to have more information
on or more personalized free TA, request it. We will be more than happy to help you. But, I wanted to make sure you understand
all the different things that you can do. It doesn’t mean you will do them all. But once you have a very good idea, you will
prioritize, based on your goals and your audience, which one makes sense for you. What makes sense for you as an organization
might not make sense-you have somebody else who will actually use something else because
their audience and goals and resources are totally different. Is what makes sense for you as an organization. And what makes sense for your audience as
well.>>So, Paul, it is a great way of getting
in touch with clients, especially when out of the office when doing outreach. A lot of these texting tools and mobile apps
are being used for that. Paul. I would like a good free mobile app with client
database when doing outreach. What do you mean by that, Paul? If you could expand on that I may be able
to answer it will actually move to the next slide. Okay. Let’s talk about dating apps. We are talking about Gindr, OkCupid, Scruff
. Is something we want you to see here and why I highlight dating apps. Of your audience, if you are talking about
sex related services. We are talking about sexual health related
services. We are talking about HIV. Even if we are talking about substance abuse
prevention, does it make sense for you to have a presence on these dating apps? And, the answer to that is yes. Because, most likely, your audiences are right
there.>>One of the things I want to be sure that
you see here, is that, when we talk about dating apps, is that according to the Pew
Research Center, about 50% of adults in the United States are using online or mobile matchmaking
services to seek potential partners. Also, 11% that reported doing so in early
2013. So, dating apps and sites can play a powerful
role in raising awareness about HIV, STDs, substance abuse, the stigma, discrimination. When you actually look at it from that perspective,
you might want to think about, should we include one of these apps as part of our online communication
strategy? Does it make sense? Do we have the resources to do that? Do we know which dating apps are the ones
local audiences are using? It is that — it is actually worth having
a conversation. It you will be surprised how much of a sense
you can have if you actually implement a very good campaign. Again, I have seen it with some organizations
I have helped create campaigns in Gindr.>>We know, because the audience that we are
reaching, they are already there. And, they were actually responsive to the
message. So, the barrier was very low, in terms of
engagement, in terms of retention. So, the reason why I wanted to touch a little
bit on this, is because I see, as we were talking about mobile apps, texting reminders,
one of the things that we tend not to use a lot is dating apps. Dating apps are one of the things that a lot
of people are using. You just heard the stats that I showed you. Here is the question. How many of you are using dating apps? I’m sorry. Just kidding. I don’t want to know. I was just testing you, guys. Just kidding.>>Just joking. But, how many of you are already using dating
apps to promote your programs? Not for you, to promote your programs. How many of you are using dating apps to promote
your program? I want to know. Let me know. Hopefully, they will invite me back for the
next webinar. So, how many of you are using dating apps
right now? I want to have a sense. Maria. We are. Which dating app are you using, Maria? Ray, you are. If you could tell me which dating app you
are using, great. Okay. Gindr. Have you had good results with Gindr? Those actually using Scruff, I want to hear
from you. I have not used Scruff. I am exploring it, but what has been your
experience in using Scruff to promote your programs? If you want to let us know, that would be
great.>>Gerald, you are not using it right now,
but you plan to integrate use them later. Maria. Excellent results. Great. I am glad that you are having good results
with Gindr. We have had good results as well. So, Ray, you are saying not getting people
who contact us to come into the office for testing. Are you using Scruff? What kind of results, Ray, are you getting
with Scruff? Moises, you have used dating apps in the past
but don’t now. Your feeling you are in the wrong place with
a lot of people just looking for fine. Desperately. Okay. Part of it is actually, if you are not sure,
if dating apps, or have to actually go about using dating apps to promote your programs
or services, we can help you with that. It would make sense for your audience and
your organization. I don’t want you to feel overwhelmed. Even if you don’t know. It might just be that. You don’t know how to use it. But, it might make sense to use it. And so, actually, there is a little bit of
a learning curve. But it is nothing hard, in terms of actually
using dating apps successfully.>>Maria. Over 60% of your clients have come from Gindr. Let me ask you this. And you say you have used Gindr as a way to
promote your products or services, are you creating campaigns in Gindr? You created a profile and you are promoting
your services through that profile? Promoting them for free? How is it that you are doing it? Are you creating campaigns? Are you creating banner ads? Let me know more.>>Okay. Just a profile. Yes. And so, there are actually organizations out
there that create a profile. The purpose of the profile is just to promote
health related services. And so, that works really well. There are other grantees out there that decide
to create campaigns, which we have done. Create campaigns for other grantees. You create a profile. You run the risk that you might get shut down,
because, you are promoting something in which Gindr actually charges. Gindr actually had some very good prices in
regards to working with nonprofits as well. Okay. So, yes. Moises, we had a profile but seeing hat last
message the first request from the clients. Send me picture.>>One of the things I wanted to touch break
— touch base a little bit. I have used Gindr. I wanted to actually show you some stats . In
regards to why you might want to actually consider using dating apps. You may be just reaching the LGBT community. But you are actually working with the straight
community. Dating apps actually make sense for you to
promote your services as well. So, look at the actual, some of the stats
here, and why it makes sense for them to actually promote Gindr to promote HIV and substance
abuse prevention services. The buying power. The LGBT market controls about $884 billion
and buying power in the U.S. That’s a lot of money. They have a good disposable income. Same-sex households have 23% higher median
income compared to straight households. The brand loyalty. In terms of the LGBT consumers are 2.06 times
more likely to buy from the companies they trust. About 88% of them would go out of the way
to buy brands advertised in gay media. When you look at that, and your audience falls
within that category, it makes sense for you to have a presence.>>Have you noticed how I usually advise grantee
organizations to create campaigns or have a presence based on research. Based on stats that will support that. Just, so we don’t actually waste time and
resources. Going after a platform that we think is going
to work without really knowing if our audience will actually support that. That’s why I always show this. So, look at this in terms of the daily usage. One thing I want to point out here, is that,
when we talk about other social media apps, and we are talking about their daily use,
we know that Gindr is used about 54 minutes per day. Facebook, about 15 minutes. You can — you combine Facebook and dating
apps as two platforms for promoting services, you are going to have very, very good results. We have used Facebook to promote substance
abuse prevention services for this grantee, and it worked really well.>>For the most part, our audience, we are
already there, too. When you combine that with any other dating
app, then you actually are going to have a very good result because you are going to
have your message in multiple platforms. And so, the idea of me showing you this is
so that you can actually see, from the statistical point of view, if it makes sense for you to
invest money or invest resources and time to promote your programs and services in those
apps.>>So, in terms of Gindr, it actually works
the same with other dating apps as well. They have these. When users open the app, they see the ad that
informs users about local events, offers, or in this case, HIV curve services. When they login, they have this pop up message. So basically, the cool thing about this, if
you can target basically, your audience by radius. In other words, you want to target an audience
that lived in a 10-15 miles from your organization? Relationship types, relationships are the
type of devices that they use. You can be as very narrow as you want to be. Which is great. And so, the thing about this, when you actually
have messages like that, right there, that is the first thing they see when they log
in to the at. You can have this message linked to a website. Remember what we talked about landing pages? When you combine that, that is awesome. When actually they click on your landing page,
it actually — they actually read more about the message you are promoting here. In other words, you are actually educating
them. When they go to the landing page, you actually
finish the education process, because you are able to answer some of the questions that
they might have in their mind, when they actually read this message. So, that is the way that we use this. That is the way that we developed this for
this particular grantee, and it worked really well.>>Just another — they are high impact ads,
as you can see. They are full-screen. They appear once the user swipes to the profiles. Okay? Again, this ad will be linked to your mobile
friendly website, your phone number, email ads. So, you control the message, and you control
the design. And basically, this particular format that
I am showing you is the same for any dating apps you want to advertise on. I am just showing you Grindr as an example,
but you can apply it to any other dating app as well. Right? Okay. So, any questions, comments so far? I want to have a sense of how we are doing
here. I see here. Okay. That is actually the end of this webinar. That was actually the last slide. So, any questions? Any comments? Look at this. We actually ended a few minutes before 2:30
Eastern time, which is often. For the most part, we usually tend to run
a little bit late. That means we have a couple of minutes for
questions and answers. At the same time, we want to highlight again,
if you are interested in free technical assistance, you already know, Wilma was very specific
in terms of what the process is. So, you need to contact your GPO.>>All right. Questions. Maybe, Ian, can you help me answer this question? How soon is TA normally approved? That varies, based on my experience. Does anyone want to jump in from AHP? That would be awesome.>>That is a great question. I am just going to go through the TA slide. I think you are right, Carlos. It varies on the nature of what type of TA. But my understanding is that we try to quickly
approve it. So, it is timely and useful and Fran is typing
into the question box. There as well. Very quickly, she says. That’s my understanding as well. Because, once you get the — SAMHSA wants
you to get the TA that you need, and they will move through that process quickly. So, some of the TA type of assistance we can
help you process in the creation and implementation of your marketing campaign. The TA technical assistance can help you come
up with some goals, it can help you design your landing page. They make sure you are on the right social
media platform or platforms, as we learned today. There are lots of them. To evaluate your budget, looking at how much
it will cost you. Trying to be cost effective. As we are stewards of public dollars, we want
to be as cost-effective as we can forget measuring the campaign results, to actually show that
this campaign is actually reaching people and actually getting people to act, and come
into your programs and to engage. So, that is kind of the overview in the context
of what Carlos was talking about. How we can help you actually set up-yes. We are coming up on a slide that will show
you the TA process here.>>It is super easy. Go to SPARS and fill out the form and submit
it. We will have a slide that will reiterate that. There are some examples of some of the types
of TA. We will go over that process request right
after the slide, see you guys have a sense of how easy it is. Sustainability, how to continue your services
and programs. Creating different fun strains — funding
streams can be a critical element so you have a continuation of your project — project. Training on evidence-based interventions,
EBI’s. Evidence-based interventions are very popular. — There are ways you can improve your outcomes. Social media and technology, which we covered
today. Expertly, by Carlos. Recruitment, engagement and retention. Remember, some of these TA’s can overlap. If you are going to use outreach, in the context
of recruitmet, engagement, if you are going to use social media to retain your clients. To keep tabs on them, to remind them to come
in.>>It’s available throughout the U.S. No charge. That the key thing to remember. They will not charge their program for that. It is covered by SAMHSA. You can also get continuing education credits,
which you can also get for this webinar, which we will provide how to do that on the last
slide.>>How to request TA. Here is the big question. Talk to your GPO. If you don’t know who your GPO is, you can
get in touch with us. We can identify that person. Chitchat with them about-and then, with their
guidance and approval, as they say that sounds like a good use of TA, just fill out the TA
request on SPARS. Under the technical assistance tab. And, there is the link right there. As Wilma told us, just submit the form. Talk to your GPO, and 1,2,3 go to SPARS and
fill out the form and submitted. Again, we will try to-they will approve it
as rapidly as possible. And, approve it. You can contain continuing education hour
credits for this event. There is an evaluation online. There is a link there. I believe you guys will get access to the
slides afterwards, or you can just copy this link right now. Just do the little quiz. And, you will create — it will create a certificate,
and you will get those credits that you need. Let me make sure I have everything else here. So, yeah, we will go to the last slide. It looks like there is a hearty dialogue going
on in the chat box here. Yeah. We can always, we can always jump in as the
TA provider. We can help facilitate if there is some-just
click — click on the link for the survey. We can provide some troubleshooting to figure
out if there is a problem and why it’s not going through, etc. Folks are having problems clicking on the
link. I would recommend possible to copy it, and
I cannot get the link into the chat box. So, if anyone could do that, that would be
helpful. There it is, thank you so much, Candace. We have a link right there. You can click on it and bookmark it. So, you don’t have to go there this second. But, get that page open. We are coming up at the end of the time. I don’t know if you have any final words,
Carlos. I would just like to say thank you for your
expertise. You have covered a lot of ground. It was interesting. And moments of humor are always nice. And, I learned a lot. So, thank you, sir.>>Thank you, Ian. Thank you everyone for your time. Thank you for being here. Remember, a lot of you said that you want
TA right away. So, requested. We will be able to help you out. Thank you. And have an awesome, awesome day. And an awesome afternoon.>>[ Event Concluded ]

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