Android Developer Story: APAC travel app Wego increases user retention by 300% with material design
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Android Developer Story: APAC travel app Wego increases user retention by 300% with material design

January 5, 2020


We aim to make it easier and simpler for users to shop the entire travel marketplace for flights and for hotels. We describe ourselves as a search driven online marketplace We launched our Andriod app in early 2014 and since then, the growth has been really rapid. There is an active community of developers out there developing for the Android eco-system. So it is really easy for our team to share their experiences and also learn from other developers. The move to material design was a natural progression. We wanted to provide a more native experience for our users. And a user interface that they could simply just understand and not learn specifically for WEGO’S app. and for every new mobile app installed, Last year when we decided to redesign our whole app using materal design principles, The first thing we did was to migrate to Andriod studio which took a bit of getting used too. Things went quite smoothly afterwards with the help of new libraries provided by Google. We moved to flatter material designs using strong colours and bold typography to focus attention on content. The floating action button pushed We optimized the app quite a lot which made the app experience really good and really fast. Within two months, The most important thing that we are proud of is that our app ratings were around In a space of less than a year, we’ve improved that to To grow your app ratings while scaling, while still getting millions of new users seems to be some of the best in the industry.

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  1. How many people at wego? They way they where talking and introducing themselves, "I'm the vice president of mobile". Made them sound like a big company , but then at the end there only seemed to be 5 of them !

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